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In this tutorial, Eric Goldschein discusses starting an import/export business, emphasizing its resilience against fluctuations in the global economy. The import/export market encompasses various categories, from consumer goods to equipment, totaling hundreds of billions of dollars. Goldschein highlights the historical significance of trade, explaining how products like clothing from China or olive oil from Spain reach different markets. Identifying a product with potential in another market is crucial for success in this industry. He also notes the existence of different business models, such as export management companies (EMCs), which facilitate the export of goods for domestic businesses targeting international markets.