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In this video, Eric Goldschein from Fundera discusses the opportunities in starting an import/export business, emphasizing its resilience regardless of global economic conditions. The import/export market spans various categories, including capital goods, consumer goods, and food and beverage, contributing to a multi-billion dollar industry. Goldschein highlights that trade has existed for centuries, allowing for the global exchange of products like clothing, olive oil, and cars. Entrepreneurs are encouraged to identify products with potential in other markets and explore avenues for importing or exporting them. He mentions different types of import/export businesses, such as export management companies (EMCs), which help domestic businesses sell in foreign markets.