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In this tutorial, Eric Goldschein from Fundera discusses the potential of starting an import/export business, emphasizing its resilience regardless of the global economy. The import/export industry encompasses a wide range of goods, from capital and consumer items to food and beverage, representing a market worth hundreds of billions of dollars. Goldschein highlights the historical significance of trade, illustrating how products like clothing from China or olive oil from Spain reach different markets. He encourages viewers to identify products that could succeed in other markets and consider various business models, such as establishing an export management company (EMC) to facilitate international sales for domestic businesses.