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Eric Goldschein from Fundera discusses starting an import/export business, emphasizing the enduring nature of this market regardless of the global economy. The industry encompasses various categories like capital goods, consumer goods, equipment, and food, generating hundreds of billions in revenue. He illustrates the concept through examples of goods traded globally, such as clothing from China and cars from Germany. Goldschein encourages aspiring entrepreneurs to identify products suitable for export or import and considers different business models, including an Export Management Company (EMC) that assists domestic businesses in reaching foreign markets.