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In this tutorial, Eric Goldschein from Fundera discusses the potential of starting an import/export business, highlighting its resilience in varying global economic conditions. The import/export market encompasses a wide range of products, including consumer goods, capital goods, and food and beverages, representing a significant industry worth hundreds of billions of dollars. The importance of trade is emphasized, noting how goods from different parts of the world, like clothing, olive oil, and cars, become accessible through import/export activities. Goldschein encourages entrepreneurs to explore products that may succeed in new markets and introduces the concept of an export management company (EMC), which helps domestic businesses sell internationally.