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In this video tutorial, Eric Goldschein from Fundera discusses the potential of starting an import/export business, emphasizing its resilience in any global economic climate. The import-export market encompasses a wide range of products, including capital goods, consumer goods, and food items, amounting to hundreds of billions of dollars. He highlights the historical significance of trade in connecting markets across the globe, exemplifying this with products like clothing from China and cars from Germany. Goldschein encourages viewers to identify products with potential in other markets and to consider various business models, such as starting an export management company (EMC), which focuses on exporting goods for domestic businesses aiming to reach international markets.