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In this video tutorial, Eric Goldschein discusses the opportunities in starting an import/export business, emphasizing its resilience regardless of the global economy. He highlights the significance of the import/export market, which encompasses various categories like consumer goods, equipment, and food, representing hundreds of billions of dollars. Goldschein points out that trade has existed for centuries, facilitating the availability of products worldwide, such as clothing from China and olive oil from Spain. He encourages viewers to identify products that could succeed in other markets and explore ways to import or export them. He also introduces different types of import/export businesses, such as export management companies (EMCs), which help domestic businesses enter new markets.