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In this video, Eric Goldschein from Fundera discusses starting an import/export business, highlighting its significance in the global economy. He emphasizes that the import/export market spans various categories, such as capital goods, consumer goods, and food, and is valued at hundreds of billions of dollars. The history of trade is longstanding, enabling the exchange of products like clothing from China and olive oil from Spain. Goldschein encourages viewers to explore potential products that could succeed in different markets. He also introduces the concept of an export management company (EMC), which facilitates the export of goods for domestic businesses aiming to enter new markets.