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In this tutorial, Eric Goldschein discusses starting an import/export business, emphasizing its resilience regardless of global economic conditions. The import/export market spans various categories, including capital goods and food, representing hundreds of billions in trade. Goldschein highlights the historical significance of trade in human society, illustrating the model with examples like clothing from China and olive oil from Spain. He encourages entrepreneurs to explore opportunities for importing or exporting products they believe could succeed in new markets. Additionally, he notes the existence of different business models, such as Export Management Companies (EMCs), which help domestic businesses sell products internationally.