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In this tutorial, Eric Goldschein from Fundera discusses starting an import/export business, highlighting its resilience in any economic climate. The import-export market spans various categories, including capital goods, consumer goods, equipment, and food and beverage, amounting to hundreds of billions of dollars. The speaker emphasizes the timeless nature of trade, showcasing examples like clothing from China and cars from Germany. If you have identified a product with potential in another market, the video encourages exploring import/export opportunities. It also mentions different types of businesses in this sector, such as an Export Management Company (EMC), which facilitates exports for domestic businesses seeking new markets.