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In this video, Eric Goldschein from Fundera discusses the opportunities in starting an import/export business, emphasizing the sector's resilience regardless of global economic conditions. The import/export market encompasses a variety of products, including capital goods, consumer goods, equipment, and food, contributing to an industry valued in the hundreds of billions. He highlights the historical significance of trade, illustrating how products like clothing, olive oil, and cars are sourced from different countries. If you have identified a product suitable for a new market, he encourages exploring the importing and exporting process. Goldschein also mentions different business models, such as an export management company (EMC), which facilitates goods export for domestic businesses targeting foreign markets.