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In this tutorial, Eric Goldschein from Fundera discusses starting an import/export business, highlighting its resilience despite global economic fluctuations. The import/export market is extensive, covering various categories like capital goods, consumer goods, and food, contributing to hundreds of billions of dollars in trade. Goldschein emphasizes the historical significance of trade, using examples like clothing from China and cars from Germany. He encourages entrepreneurs to identify products with potential in new markets for importation or exportation. Additionally, he mentions different business models, such as an export management company (EMC), which helps domestic businesses reach international markets.