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In this video, Eric Goldschein from Fundera discusses starting an import/export business, emphasizing its relevance in any economic climate due to the substantial market it generates—worth hundreds of billions of dollars. He highlights that trade has been essential throughout history, facilitating the movement of various goods globally, such as clothing from China and cars from Germany. If you have identified a product with potential in a different market, it's time to explore the import/export business model. Goldschein mentions different types of import/export businesses, including Export Management Companies (EMC), which help domestic businesses export goods to new markets.