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In this tutorial, Eric Goldschein from Fundera discusses starting an import/export business, highlighting the consistent demand in this sector regardless of global economic conditions. The import/export market spans various categories including capital goods, consumer goods, and food and beverage, and is valued in the hundreds of billions. He emphasizes that trade has been a fundamental aspect of human activity, enabling the exchange of products like clothing from China and cars from Germany. If you have identified a product with potential in another market, it's time to consider how to import or export it. Goldschein also mentions different business models, such as an export management company (EMC), which facilitates exports for domestic businesses seeking to enter new markets.