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In this video, Eric Goldschein discusses starting an import/export business, highlighting its relevance regardless of global economic conditions. He emphasizes that this industry, covering categories like capital goods, consumer goods, and food, is valued in the hundreds of billions of dollars due to the longstanding history of trade. He encourages viewers to consider products that could succeed in foreign markets and explore ways to import or export them as a business opportunity. Goldschein also introduces different types of import/export businesses, including export management companies (EMCs), which help domestic businesses sell their goods internationally.