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In the tutorial, Eric Goldschein discusses the fundamentals of starting an import/export business, emphasizing its enduring presence in the global economy. He highlights the market's vast scale, encompassing various categories such as capital goods, consumer products, and food. Importing and exporting facilitate global trade, allowing access to diverse products, like clothing from China or cars from Germany. He encourages aspiring entrepreneurs to identify promising products for international markets. Additionally, Goldschein introduces different business models, such as an export management company (EMC), which exports goods on behalf of domestic businesses aiming to reach new markets.
