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In this tutorial, Eric Goldschein from Fundera addresses how to start an import/export business. He emphasizes that the import-export market remains robust regardless of global economic conditions, spanning various categories such as capital goods, consumer goods, and food and beverage, among others. The industry is valued at hundreds of billions of dollars, highlighting the longstanding tradition of trade. Goldschein encourages viewers to identify products that could succeed in new markets and explore the potential for importing and exporting. He also mentions different types of import/export businesses, such as export management companies (EMCs), which handle exports for domestic businesses targeting foreign markets.