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In this tutorial, Eric Goldschein from Fundera discusses starting an import/export business. He emphasizes the enduring significance of the import-export market, which spans various categories including consumer goods and capital goods, and is valued in the hundreds of billions. Goldschein highlights the historical context of trade and its vital role in accessing products globally, such as clothing from China and cars from Germany. If you identify a product with potential in a different market, it's an opportunity to build a business around importing or exporting. He also mentions different business models, such as an export management company (EMC), which facilitates international sales for domestic businesses.