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In this tutorial, Eric Goldschein from Fundera discusses starting an import/export business, emphasizing its enduring relevance despite global economic fluctuations. The import-export market encompasses various categories, including capital goods, consumer goods, and food, representing a significant industry worth hundreds of billions of dollars. Goldschein highlights the historical significance of trade, exemplifying how products are sourced globally, such as clothing from China and olive oil from Spain. He encourages viewers to identify products that could succeed in new markets and offers insights into different business models, including starting an export management company (EMC), which facilitates the export of goods for domestic businesses.