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In this video tutorial, Jordan Steen, known as Serial Entrepreneur, guides viewers on how to create a proposal for potential clients, detailing the necessary components and cost estimates. The focus is on effectively presenting services to secure deals. Steen emphasizes the importance of understanding client needs and outlines the step-by-step process for assembling a winning proposal. He invites viewers interested in marketing, personal branding, and online business to subscribe for additional free training, content, and templates related to starting a marketing agency. The demonstration will include practical examples displayed on-screen.