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In this video tutorial, Philip Wilkerson provides LinkedIn tips, emphasizing the importance of showcasing volunteer and extracurricular experiences on your profile. He explains that highlighting these experiences can enhance your visibility through search engine optimization, which is crucial if you're transitioning to a new role. To effectively attract attention, he suggests incorporating relevant keywords related to your desired field, such as media marketing, especially if you lack formal experience. Philip illustrates his points by using his own LinkedIn profile as an example.