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In the video, Mike Plogger introduces the topic of business proposals, highlighting the challenge they present, akin to marriage proposals. He emphasizes that while Visme offers resources for various business projects, it specializes in business proposals. The tutorial will outline 10 essential steps to effectively create a business proposal that attracts new clients and customers. Before detailing these steps, Mike discusses the fundamental purpose of a business proposal: to convince interested parties who may not be fully committed to proceed further. The video aims to equip viewers with actionable insights for their next proposal.