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In this tutorial, Trevor Bragdon from Seven Figure Fundraising discusses the "five sentence thank you letter," an effective tactic for expressing gratitude to donors. Great thank you letters should accomplish two main goals: thank the donor for their gift and remind them of the reason for their contribution. Often, thank you letters lack personalization and can feel corporate or distant. The five sentence thank you template follows a storytelling and pitch framework known as "look back, look down, look forward." The first sentence should be dedicated to thanking the donor, establishing a warm and personal tone right from the start.