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In this tutorial, the concept of strategic alliances in business is explored. Strategic alliances are defined as voluntary arrangements between firms that share knowledge, resources, and capabilities to develop processes, products, or services. The video emphasizes the increasing prevalence of these alliances as firms seek to enhance strengths or compensate for weaknesses. It raises questions regarding the purpose of strategic alliances, their major types, and notable real-world examples. The discussion is framed within the context of contemporary business strategies, highlighting the growing trend of collaboration among companies.