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To guarantee a million dollars in sales at your salon or medical facility next year, consider utilizing gift certificates, which ensure that customers will return for redemption, thus securing sales. Whether you sell $10,000, $100,000, or a million, gift certificates can lock in that revenue. However, many in the industry face frustration due to common mistakes in managing gift certificates. One major misconception is treating gift certificates as income before redemption; they only count as revenue when the customer returns to exchange them for services. Recognizing this distinction is crucial for effectively leveraging gift certificates in your business strategy.