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In this episode of Inventors Quick Tips, the focus is on design patents, which protect the appearance of an object rather than its functionality. A design patent lasts for 15 years, an extension from the previous 14 years due to changes in patent law. The video illustrates this concept using the example of Crocs, a popular summer shoe known for its distinct look and rubber construction with holes for ventilation. The key takeaway is that businesses should pursue a design patent to protect unique visual aspects, particularly when the appearance is vital to the product's identity and marketability.