Transform your daily workflows and Highlight Text Nonprofit Press Release

Aug 6th, 2022
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How to Highlight Text Nonprofit Press Release

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Hypothesis and welcome to PR decoded today We are going to talk about press releases because its a question I get asked a lot how to do them how not to do them what you should do and what you shouldnt do I will link below to a cheat sheet that I created some time ago on how to create the perfect press release or how to create a press release that Gets attention. I know its difficult And I know when youre the brand owner and youre you have so much information that you need to get out there I know that sometimes Prioritizing it and keeping it concise and short in one press release can be you know Sometimes nearly impossible. Lots of you arent natural writers. You dont necessarily feel comfortable in the space will really understand You know, what are the governing rules of a press release? What whats allowed whats not allowed? So thats what were going to talk about today how to do it how not to do it and how you can do it Lets jump in press releases I think if I had to hazar

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The average press release headline weighs in at 120 characters. Some 79% of releases have headlines longer than 65 characters. 2% of releases have headlines longer than 300 characters. The longest headline was 2,141 characters long.
Using quotes in press releases: How to do it right Show why your story is relevant now. Give them a soundbite they can lead with. Sound like a human. Attribute your press release quote to a name people recognize. Use your quote to manage the risk of mass hysteria.
How to Write a Non Profit Press Release Remember the Goal. The goal of a non profit press release is to help news organizations write a story about your event, campaign, or impact in the community. Hook the Reader. Tell Your Story. Dont Exaggerate. Contextualize Your News. Keep SEO in Mind. Use Images!
Headlines should be clear and specific, telling the reader what the story is about, and be interesting enough to draw them into reading the article. Avoid repetition - Headlines summarize; they dont repeat the lede.
The best headlines for a press release should meet the following criteria: Highlight what is new, a first, innovative, impactful or disruptive about your business (this is the news angle) Include the How, What, Why, When and Where of news. Be fewer than 10 words long.
First Paragraph Most journalists know that the basic format of a press release includes the five Ws. Who, when, what, where and why information must be the core of any news story. In a news story, these facts are included in a concise and clear way.
Here are some great catchy headline examples: Debunking Myths About Weight Loss You Probably Still Believe. Six Lies You Can Avoid About Health Care. The Experts Guide to Weight Loss.
(At the bottom of the press release, it is common to include three ### symbols or --30-- to signify the end.)

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