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Text marketing is an effective way to boost interest and revenue for businesses, but it comes with legal considerations. In this tutorial, Isaiah Rendoria from Podium shares tips for ensuring text marketing compliance, drawing from experiences with numerous local businesses. He emphasizes that this information is not legal advice and urges companies to consult their legal counsel before initiating any marketing campaigns. Key rules to adhere to in the U.S. include the Telephone Consumer Protection Act (TCPA) and Do Not Contact (DNC) regulations, which were established to protect consumers from spam. Understanding these laws is crucial for compliant marketing practices.