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Text marketing can significantly boost interest and revenue for your business, but it's essential to understand legal considerations before launching campaigns. Isaiah Rendoria from Podium shares tips for ensuring text marketing compliance based on insights from local businesses. It's crucial to consult legal counsel regarding marketing messages. Familiarize yourself with rules and regulations, including the Telephone Consumer Protection Act (TCPA) and Do Not Call (DNC) rules, as well as state-specific texting regulations. The TCPA aims to protect consumers from spam, so staying compliant is key to effective text marketing.