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In this tutorial, Dr. G discusses how to create a research proposal for a semester project in marketing research. The session begins with a review of the importance of developing solid research questions, which are crucial before drafting the proposal. Dr. G emphasizes the need to define a research topic and outlines the essential elements of a good proposal. He suggests providing background information on the study's relevance, explaining the motivation behind choosing the specific topic, whether related to a business or a particular product. Students are encouraged to create well-structured proposals that include these foundational aspects.