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In this tutorial, the speaker explains how to create effective business proposals to drive sales growth. The process involves using a custom client portal on your website, which can be built using platforms like Wix or Squarespace (the speaker uses Squarespace). They demonstrate how to add pages to the website, showcasing a specific proposal sent to a client, which includes a personalized video and a floor plan designed by an architect. The aim is to enhance the proposal with engaging content tailored for each client, contributing to a more professional and impressive presentation.