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Writing engineering proposals can be challenging, as engineers are not typically taught how to craft them in school. Instead, they learn engineering calculations. However, winning proposals is essential for career advancement in consulting. In this week's engineering management lesson, Matt Handel, author of "Proposal Development Secrets," provides valuable insights for engineers looking to improve their proposal writing skills. He introduces what he refers to as the "million dollar question"—an essential internal inquiry to consider while developing proposals that can significantly enhance the chances of securing contracts. Matt emphasizes the importance of asking this question to create effective proposals for clients.