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The event focuses on conversion rate optimization and introduces a four-step framework to enhance traffic conversion efficiently. The goal is to achieve competitive advantage by converting traffic for less. The session emphasizes the importance of quick wins, detailing a cross-channel conversion action plan that examines a website's overall conversion effectiveness. A case study is presented where issues with specific devices, such as the Samsung Galaxy S10, are identified, revealing that a non-functional button impeded conversions. After fixing the issue, the company experiences an increase in revenue, earning an additional $50,000 monthly, totaling over $600,000 annually, without additional spending.