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The tutorial covers how to write a successful non-fiction book proposal, featuring a downloadable template used by Pearson for book deals. The speaker shares their personal experience of using this template in 2009, which led to securing their first book deal with Pearson. The proposal consists of 11 questions that need to be answered to complete it. The speaker emphasizes the significance of this moment in their life, recalling the excitement of receiving the call confirming the deal, highlighting how this achievement transformed their career. The link to download the template is provided for viewers.