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In this video tutorial, you will learn about sales forecasting, an essential business practice that helps leaders make informed decisions regarding goals, budgeting, hiring, and cash flow management. A sales forecast estimates expected sales revenue over a specific period, such as a quarter or year, based on market research and analysis of current trends. It represents a commitment from the sales department and must be accurate, as it influences production, stockholding, and broader business strategies. Sales forecasting is a vital tool in marketing planning, enabling effective resource allocation and strategic decision-making based on reliable forecasting data.