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Emily Probst from Modern Machine Shop explains how to write and submit a press release in a simple way. First, choose a topic such as a new product, technology, event, trade show, merger, or management change. A press release serves as a communication tool to inform the media about important happenings in your business that merit attention. It has the potential to evolve into larger stories, as many impactful articles have originated from submitted information. Second, be concise, as editors receive numerous press releases weekly and need to process them efficiently. A clear and straightforward message is essential for effective communication.