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Emily Probst from Modern Machine Shop discusses how to effectively write and submit a press release. She outlines basic steps, starting with choosing a relevant topic, such as a new product, technology, event, trade show, merger, or management change. A press release serves as a communication tool to inform the audience about important developments in a business and the manufacturing industry, potentially leading to larger stories. Probst emphasizes the importance of being concise, as she receives hundreds of press releases weekly, requiring efficient processing to focus on what matters most.