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A social media policy is an internal document guiding employee interactions on platforms like Facebook, Instagram, and Twitter. As these platforms dominate information sharing, they offer companies new ways to engage potential customers and shape brand identity, but they also pose risks. Inappropriate posts can damage a company's reputation. The video explores the importance of social media policies and what constitutes an effective policy. It emphasizes the distinction between general social media usage and specific policy guidelines. The presentation is by eFORMS, a comprehensive document database, which provides a link at the end for viewers to create and customize their own policy.