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The video discusses an option to purchase agreement, referred to as a simple marketing agreement, which allows real estate investors to gain equitable interest in a property from a motivated seller. The presenter emphasizes the importance of understanding the contract details during site visits, highlighting the necessity of correctly identifying the optionor (the motivated seller) and optionee (the buyer). Key elements of the agreement include specifying the property address and the signing date, along with a timeline of 60 to 90 days for fulfilling the agreement. The presenter suggests keeping a laminated copy of the contract handy to avoid mistakes when filling it out.