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In this tutorial, Samuel from Entrepreneur Education discusses the elements of a marketing proposal. Using the example of a small coffee shop seeking to increase its customer base by 50%, he emphasizes the importance of creating a marketing proposal as a starting point for negotiation. The proposal outlines the strategies a marketing specialist can offer and serves as the foundation for a detailed marketing plan. Samuel highlights that developing a marketing plan should only occur after securing the client’s agreement, underscoring the proposal's role in showcasing potential strategies and expertise.