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A marketing consultant agreement defines the business relationship between a marketing professional and their client. Marketing consultants are hired to attract new customers and retain existing ones, collaborating with companies to implement or improve marketing strategies. They also develop tailored marketing plans to help achieve specific goals. Marketing consultants can specialize in various areas, including digital marketing (email, internet, social media), brand awareness, events, B2B/B2C marketing, healthcare, and sales. Establishing a written contract is essential for both clients and consultants to clarify their roles and expectations.