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The partnership strategy focuses on identifying individuals within various verticals who understand how to apply the technology to enhance customer experience. The speaker, the CEO of Exercise Interactive and a graduate of the Mars incubator, emphasizes the importance of partnerships and negotiations, sharing insights from his experiences. Exercise Interactive specializes in touchless 3D and gesture control sensor technology, which they license to manufacturers rather than producing their own products. This licensing approach is integral to their business model, relying heavily on collaboration with partners to integrate their technology into various applications. The discussion will cover the company’s background, the rationale behind their licensing strategy, and key concepts related to partnerships.