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The tutorial discusses the concept of licensing in asset management, highlighting the unique aspects of licensed assets compared to those available for sale or auction. It outlines five key actions that can be taken in the store: buying, selling, licensing, auctioning, and exchanging. The license fee is the cost required to access an asset, while royalties are paid when monetizing licensed content. Additionally, the term of the license indicates its duration, and a distinction is made between exclusive and non-exclusive licenses. A transfer feature allows users to send assets directly for licensing purposes.