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An executive summary is the introductory section of a business plan, ideally kept to one or two pages. It is best to write it after completing the rest of the plan for clarity and brevity. An executive summary is essential if you are seeking a business loan or outside investment, as it provides a concise overview that captures bankers' and investors' attention. For internal use, it may not be strictly necessary but can still serve as a valuable exercise, particularly for refining your elevator pitch. Key elements to include should be outlined in the accompanying content.
