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In this tutorial, Chelsea from Event Planning Comm discusses the essential first step in writing a proposal for event planning: conducting a one-on-one conversation with the client. She emphasizes the importance of scheduling an hour to gather all logistical details about the event, such as the type, date, venue, expected demographic, and number of attendees. Additionally, understanding the creative aspects like themes, colors, and preferences for food and music is crucial. Chelsea advises taking detailed notes during this initial consultation to inform the proposal.