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Writing engineering proposals can be challenging, as engineers often learn technical skills rather than proposal-writing techniques in school. Successful consulting engineers must master proposal writing to advance their careers. In this engineering management lesson, Matt Handel, author of "Proposal Development Secrets," shares valuable insights on crafting effective proposals. He suggests asking an internal question—referred to as the "million dollar question"—when developing proposals. This strategic inquiry can significantly improve the chances of winning contracts by focusing on the client's needs and ensuring proposals are tailored for success.