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Writing engineering proposals is challenging, as most engineers aren't trained in proposal writing during their education, focusing instead on technical calculations. However, winning proposals is often essential for career advancement in consulting engineering. In a video, Matt Handel, author of "Proposal Development Secrets," shares valuable insights on improving proposal writing. He introduces a critical internal question to ask while preparing proposals—referred to as the "million dollar question"—to enhance the likelihood of winning contracts. This advice aims to help engineers craft more effective proposals for their clients.