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A creative brief is a concise, one to two-page document used by marketing teams, ad agencies, and freelancers to define the scope, goals, and requirements of a creative project. It goes beyond a standard project brief by articulating the vision, voice, and target audience for writers, designers, and video teams. Clarity is crucial for corporate campaigns or client projects; without it, teams may misunderstand the project, leading to stress, frustration, and increased costs. A well-defined creative brief helps ensure high-quality work with fewer revisions by aligning client goals and expectations with the creative team's output.