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In this tutorial, the speaker discusses the important considerations when licensing artwork and analyzing contracts. Using a recent project with Control prepaid Mastercard as a case study, they emphasize the need to understand the essential terms of the contract, including payment structure—whether it is based on royalties or a flat fee. The speaker highlights crucial details to examine, such as the percentage based on revenue versus profit, and the total number of items to be produced. Overall, the focus is on ensuring that artists are adequately informed and protected when entering licensing agreements.