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In this tutorial, the focus is on creating effective business proposals essential for increasing sales. The presenter emphasizes the importance of the proposal stage between marketing and sales. They highlight utilizing a custom client portal on your website, complete with a downloadable contract, to enhance proposals. The tutorial mentions using website platforms like Wix or Squarespace for this purpose, with the presenter personally using Squarespace. They demonstrate adding new pages to the website, referencing a specific example called "parts house," which includes a custom video and a floor plan designed by an architect for a client.